When: Tues 3rd Nov 8:30 AM : 5:45 PM
Where: Curve Theatre, 60 Rutland St, Leicester, LE1 1SB
Find out about this years conference here.
2015 Keynote Presentation : Insights from Google
By: Adam Devlin
Consumer trends, online growth & the future of digital advertising. What is in store for SMBs?Adam has a passion for technology - he had his first computer at the age of four, and hasn't looked back since! Prior to joining Google, he worked in different positions where he was the go-to person for creative ideas, and how to fix those troublesome formulae in Excel! Other Googlers at Google describe him as a very Googley Googler, where he has worked there for the last four years as an Agency Development Manager.
9:30 Session – Building Site Authority and Customer Trust
SEO Authority through content marketing, PR and outreach *cancelled*
Due to unforeseen circumstances we have had to cancel this talk. Please accept our sincerest apologiesWith a wealth of experience on regional and national clients, Caroline has worked in PR and the media for over 12 years, including with global agencies for example, Grayling and Weber Shandwick. Specialising in consumer lifestyle brands the campaigns she has worked on in the past include Heinz, Jaguar Land Rover and Wilkinson Sword. Working hand-in-hand with Content and Search Engine Optimisation, Caroline provides an integrated digital and offline PR service to both b2b and b2c clients.
Google Trusted Stores
Google’s Trusted Stores programme is a free initiative to help online merchants build trust with their prospective customers by carrying the ‘Google Trusted Store’ badge. Having successfully certified many ecommerce clients at Creare, I’ll be explaining what the programme is, which businesses are eligible and also how the technical integration works using real-world examples throughout.James is currently the Technical Director at Creare, a full service digital agency based in Rugby. James originally trained in graphic design but soon specialised in website design and development. A hands-on designer and developer, James also specialises in technical digital marketing, Google Analytics, WordPress, WooCommerce and Magento.
Reviews and seller ratings
Callum has an extensive background in founding and building online start-ups and growing SaaS based companies. As the Managing Director of Reviews.co.uk & Reviews.io, he first acted as developer and designer for the entire Review Collection Platform. Starting the company from his kitchen table, the company now has over 3,000 clients worldwide with a head office in Leicester. In addition to his main responsibilities of setting the overall product strategy, he remains actively involved in the...
10:30 Session – Product Feeds and Shopping Ads
Inspire, Influence and Shop: Examining the current landscape and potential value of social shopping for retailersHaving previously worked for brands such as New Look, Joules, PepsiCo and Triumph International, Samantha brings her experience of delivering effective social media strategies for both SMEs and global corporations to Anicca. A strong believer in the power of social insight in driving brand value, her data driven approach works in tandem with both SEO and PR in turning conversations into sales and customers into advocates.
Advantages of using feed management software
Properly managed product feeds have become crucial for brands selling online, but navigating the maze of merchant centres can be time consuming and costly. In this presentation, James goes through the advantages and pitfalls of using feed management software for websites selling through multiple platforms.James has experience in multiple disciplines of digital marketing, but after trying his hand at paid search, SEO and content marketing, James chose to develop his stills in web development. James has experience in a number CMS platforms including Prestashop, Wordpress and Magento and is familiar with a number of coding languages including HTML, CSS, XSLT, XML, PHP, MySQL.
What’s new in shopping ads and buy buttons
This presentation focuses on the new shopping ads and buy buttons that are becoming an important part of ecommerce marketing. It includes insight into AdWords Shopping Ads and the resurgence of some of the traditional shopping comparison engines.Ann Stanley is the co-founder and MD of Anicca Digital, and has been working in online marketing since 2001. She is Google AdWords Accredited and a chartered marketer. Ann provides consultancy, training and implementation of a range of digital marketing services including; strategy/planning, analytics/auditing, website design/development, ecommerce, SEO, PPC, email marketing, affiliate marketing, and social media.
12:00 Session – What’s New in Digital Marketing
What’s new in Remarketing
With competition intensifying in the digital sphere it has become critical for websites to re-engage with users that have shown an interest in their products/services, before their competitors do. Ann discusses the latest developments in Remarketing and shares her experience with trying to capture customers that would have previously been lost.Ann Stanley is the co-founder and MD of Anicca Digital, and has been working in online marketing since 2001. She is Google AdWords Accredited and a chartered marketer. Ann provides consultancy, training and implementation of a range of digital marketing services including; strategy/planning, analytics/auditing, website design/development, ecommerce, SEO, PPC, email marketing, affiliate marketing, and social media.
Personalisation – the key to success in Q4
How to tailor the customer journey for more successful seasonal shoppingPatrick helps online retailers to deliver personalised shopping experiences through his work at Nosto - earth's fastest growing personalisation solution, serving over 10,000 retailers. With an entrepreneurial spirit and an artistic spark, he gets excited about solving backbreaking challenges and driving value. Prior to Nosto, Patrick worked in consumer electronics at Nokia and founded a company with an SME focused mobile service.
Google updates, technical and on-page SEO for ecommerce
Sukh touches on three of Google's algorithm updates as well as technical and on page SEO issues that are common with ecommerce sites. Sukh will expand on his points and provide delegates with the chance to share their experience in a round table discussion later in the daySukh graduated from De Montfort University with a degree in Multimedia Computing in 2007 and began his career working as a Web Designer and Developer which he did for 3 years. After becoming interested in conversions rather than just web builds, he made the transition into SEO. For the last 5 years Sukh has worked on a wide range of SEO campaigns incorporating his tech knowledge and gaining experience from 3 agencies in on-site, off site SEO, traditional marketing techniques and business development....
14:00 Session – Maximising Revenue From New and Existing Clients
Using marketing automation software as part of your content marketing strategy
Ann Stanley is the co-founder and MD of Anicca Digital, and has been working in online marketing since 2001. She is Google AdWords Accredited and a chartered marketer. Ann provides consultancy, training and implementation of a range of digital marketing services including; strategy/planning, analytics/auditing, website design/development, ecommerce, SEO, PPC, email marketing, affiliate marketing, and social media.
CRO & testing
Consumers are always changing. How can we adapt our digital marketing to their needs? Do we really know what their needs are? Do we know where we fail to satisfy them? Digital marketing in all its glory and complexity can be overwhelming and marketeers get "lost" fast, spending money on the wrong things. With lean digital marketing approach we will take a look at how to approach digital marketing the smart wayAndraž Štalec is the CEO and Co-founder of Red Orbit, one of the leading digital performance agencies in Adriatic region. He is focused on optimizing digital performance with strong focus on business goals. Data, analytics and performance run through his veins. He is also Google Certified Trainer and a regular speaker at various domestic and foreign events. At Red Orbit he works with a team of highly specialized professionals to push the limits of digital marketing and challenge the status quo....