Philip Shearer from Google talking on “The Future Of Digital Shopping”
By: Philip Shearer
"Philip is Google's Global Marketing Solutions Regional Shopping Lead for the European, Middle East and African region. His responsibilities include indentifying market insights to inform product development priorities, setting Google Shopping sales strategy with the Global Marketing Solutions team and much more"
9:30 Session – Acquisition
How To Optimise Your Google Shopping Ads
Optimise Google Shopping Ads with the help of Euclid.Head Of Strategic Customer Development & Sales for Whoop!/smarter-ecommerce
Future Of SEO For eCommerce Websites
The talk will focus on how SERP structure has changed over the last 12 months, and how we expect it to continue to change over the next. Tips, advice and predictions will be provided on all points, focusing on businesses who have an eCommerce website.Owen is a Digital Marketing Executive at the award winning Nottingham based digital marketing agency Hallam Internet. He has previously held posts in house, including the Digital Marketing Lead position at Europe’s largest automotive retail group, Pendragon PLC. With over 5 years’ experience, Owen works with large-scale ecommerce clients on all aspects of digital communications including SEO, social media marketing, and his specialism, PPC.
An Integrated Approach To PR, Social Media & Search
Understand how using an integrated approach can help to benefit you and your business.With a wealth of experience on regional and national clients, Caroline has worked in PR and the media for over 12 years, including with global agencies for example, Grayling and Weber Shandwick. Specialising in consumer lifestyle brands the campaigns she has worked on in the past include Heinz, Jaguar Land Rover and Wilkinson Sword. Working hand-in-hand with Content and Search Engine Optimisation, Caroline provides an integrated digital and offline PR service to both b2b and b2c clients.a
11:00 Session – Conversion & Retention
Having previously worked for brands such as New Look, Joules, PepsiCo and Triumph International, Samantha brings her experience of delivering effective social media strategies for both SMEs and global corporations to Anicca. A strong believer in the power of social insight in driving brand value, her data driven approach works in tandem with both SEO and PR in turning conversations into sales and customers into advocates.
Five Customer Lifecycle Campaigns Every Retailer Should Be Running
James Dunford Wood, Chief Customer Officer from Ometria, looks at five automated email campaigns that help boost retention rates and revenues, using concrete examples that have worked for Ometria's clients.
With competition intensifying in the digital sphere it has become critical for websites to re-engage with users that have shown an interest in their products/services, before their competitors do. Ann discusses the latest developments in Remarketing and shares her experience with trying to capture customers that would have previously been lost.Ann Stanley is the co-founder and MD of Anicca Digital, and has been working in online marketing since 2001. She is Google AdWords Accredited, a chartered marketer and won Business Woman Of The Year 2016 at the Leicester Women In Business Awards. Ann provides consultancy, training and implementation of a range of digital marketing services including; strategy/planning, analytics/auditing, website design/development, ecommerce, SEO, PPC, email marketing, affiliate marketing, and social media.
Getting The Most From Google Analytics’ Enhanced Ecommerce Reporting
This session provides tips and examples of the insights available from Enhanced Ecommerce reporting in Google Analytics. Wondering which products are most frequently removed from your shopping cart or which products have the lowest conversion rate? This session is for you!Ian has been working in the web industry since 1998 and started Boom Online Marketing in 2010. Boom is an award-winning digital agency and a Google Premier Partner, with a focus on SEO and PPC for clients in the e-commerce sector. Ian is a frequent speaker on digital marketing subjects and a long-time trainer on the eBusiness Club programme, having delivered training on SEO, Analytics and conversion optimisation to over 1000 businesses.
13:00 Session – Technology
Improving Your Mobile eCommerce Site
James has experience in multiple disciplines of digital marketing, but after trying his hand at paid search, SEO and content marketing, James chose to develop his stills in web development. James has experience in a number CMS platforms including Prestashop, Wordpress and Magento and is familiar with a number of coding languages including HTML, CSS, XSLT, XML, PHP, MySQL.
Humanising Search: Voice and Visual Recognition
Search has lost its way. Somewhere along the path to indexing the world’s information we forgot about the Human in the Search equation. Search engines have forced human behaviour to adapt to them rather than the other way around. Humanising search means focusing less on individual keywords and more on natural language intent. Join Bing’s James Murray for a glimpse of the future and discover how radical new voice and visual recognition technologies are empowering people to achieve more. It’s still Search, just more human.
14:30 Session – Roundtables