John Rowley – Thorntons Ferrero

Subject: How to create a winning e-commerce customer journey.

John will discuss how he creates winning e-commerce customer journeys to deliver commercial and consumer success.

Breaking down complex digital strategies into smaller topics, John will share strategies which can be applied to all businesses – from large multi-national organisations such as Ferrero down to sole traders and SMEs looking to improve their online performance.
Throughout his presentation, John touches on customer profiling, multi-channel marketing, attribution modelling and the customer lifecycle.

If you are looking to improve your online customer experience, increase sales, loyalty and customer satisfaction, don’t miss this talk!

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