Subject: Why profitable customer journeys need people, experiences and analysis
John will discuss why profitable customer journeys to need people, experiences and analysis.
Breaking down complex digital strategies into smaller topics, John will share strategies which can be applied to all businesses – from large multi-national organisations such as Ferrero down to sole traders and SMEs looking to improve their online performance.
Throughout his presentation, John touches on customer profiling, multi-channel marketing, attribution modelling and the customer lifecycle.
If you are looking to improve your online customer experience, increase sales, loyalty and customer satisfaction, don’t miss this talk!