Subject: How to create a winning e-commerce customer journey.
John will discuss how he creates winning e-commerce customer journeys to deliver commercial and consumer success.
Breaking down complex digital strategies into smaller topics, John will share strategies which can be applied to all businesses – from large multi-national organisations such as Ferrero down to sole traders and SMEs looking to improve their online performance.
Throughout his presentation, John touches on customer profiling, multi-channel marketing, attribution modelling and the customer lifecycle.
If you are looking to improve your online customer experience, increase sales, loyalty and customer satisfaction, don’t miss this talk!